The war room experience
working on a legendary campaign.
The movie that was actually a tourism campaign.
For more than two weeks in January 2018, we convinced the world that a new Crocodile Dundee film was on the horizon. Under the guise of a franchise reboot, the campaign blatantly showed the best Australia had to offer before revealing the truth on football’s biggest stage.
During The Big Game
In addition to producing digital assets for the website and lead up on social channels, I had the opportunity to be a part of the war room team. I was on hand to help clear & finalize content for social responses as the world found out they were duped.
Awards
1 Titanium, 3 Gold and 4 Silver
Yellow Pencil, 3 Silver, 3 Wood
4 Gold, 2 Silver, 4 Bronze