IHOP
Pancizza
After working on the award winning IHOB campaign, it was a blast to flip expectations once again.
On National Pizza Day, we transformed the legendary Bleecker Street Pizza, into a Pancizzeria Shop. Serving up an innovation in circular food. We also partnered with DoorDash, to deliver Pancizza’s to New York, Chicago, Los Angeles, and Dallas.
Reimagining IHOP as a fast casual restaurant.
From pizza box quantities, to vinyl designs and the selection of an accordion player, this project was a great opportunity re-imagine the world of IHOP. Did it lead to Flipp’d? Will never know. All I can say is that the IHOP creative team at Droga5 is incredible and it was blast to help produce this with Andrew Puzzuoli, Ryan McGrath and NA Collective.
Awards & Press
During my time on the account I was fortunate enough to win a few awards with the team.
Cannes Lions
Silver - PR / Retail PR
Silver - Content for User Engagement
One Show
Silver - Social Engagement / Stunts & Activations
Silver - Social Post / Single
Bronze - Events & Experiential
Merit - Integrated PR Campaign
D&AD
Wood - PR / Product Launch
Wood - Integrated / Earned Media
Effie
Gold - Restaurants
Silver - Carpe Diem - Services
Bronze - Data Driven
AdAge
Creativity Awards / Tiny But Mighty / IHOb
