The nation's only college football certificate program from a beer brand.

To promote Dos Equis' college football partnership, we partnered with author, football expert and real-life college professor John U. Bacon to create an immersive, ten lesson course on the game itself. Students had the opportunity to earn a certificate in watching college footbal. But first, they had to pass a rigorous, 50-question final exam.

Enrollment opened on August 24, 2019 with the launch of ten video lessons. Students who completed the final exam by December 20, 2019 were automatically entered for a chance to win tickets to the College Football Playoff National Championship.