An incredible opportunity for creative production.

Having access to Rovio’s library of assets and an incredible engineering team at 10X Beta unlocked a world of possibility for us to create with.

The project was a behemoth, while much of our teams time was dedicated to the brand films, influencer packages and digital campaign assets, I was given the unique opportunity to iterate and lead the vision for this experience. Diligently ensuring the final product matched our creative teams expectations.

A logistical challenge

From guaranteeing we had an MVP machine ready early for the film shoot, to mapping out our participants experience and the management of prizes there wasn’t a hurdle we didn’t overcome.

I have to thank Hunters Point for guaranteeing a successful event. Inviting the public to bring their anger to your event is a scary thought, Josh & Kelly’s relationship with the city was invaluable along with their incredible expertise.

We could not have done this without our production partners and the diligence of our Business Affairs team, Promotion Mechanics & FKKS.