Stoking The Fire

Although production at its baseline comes down to providing feasibility, timing, and costs to your team. I’ve enjoyed the opportunity to go beyond that, honing in on the creative spark and feeding the engine as we move from concept to final execution.

Yes, it involves Google, but it also includes proactively staying up-to-date on industry trends, maintaining relationships with innovative partners & knowing the latest platform updates.

Often it’s going down rabbit holes, exploring artists work, documenting research and checking-in with the strategy team to see what might be useful on briefs or projects that are in the works.

Sometimes we’re lucky enough to get the green light, and I have the incredible opportunity to work with partners to bridge the gap between the creative concept and final execution. Elevating the work beyond the creatives team’s wildest dreams.

This is what I love about production and the projects I’ve had the opportunity to build for our clients. Thank you for reading this, and I hope we have a chance to collaborate in the future.